Below are the specific types of first and third-party cookies we use on our site and the purposes they perform:

•Essential Website Cookies: These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas (like your student dashboard or the checkout page). Without these, the core functionality of the site, including processing purchases for our Pilates courses, cannot operate properly.

•Analytics and Performance Cookies: These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are. This includes tracking user journeys and interactions using tools like Google Analytics 4 (GA4), Google Tag Manager, and event-tracking platforms like Mixpanel. This helps us optimize site performance, improve the user experience, and fix technical issues.

•Functionality Cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences (for example, keeping you logged into your course area).

•Advertising and Marketing Cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and tracking user conversions from platforms like Meta (Facebook/Instagram) or Google Ads.